search engine optimisation gloucestershire
All our web sites are SEO ready...
so Google and Bing will just love you

All SEO ready
So Google and Bing will just love you!

Online marketing and search optimisation of your current website to get it noticed by more of your customers!

Search engine optimisation, seo, is the process of improving the visibility of your website so it can be found easily when people use a search engine, which today means Google, Bing or Yahoo.

Done correctly, this translates to more visits and therefore, potentially more sales as your site is exposed to a bigger audience. This is why having your site professionally optimised can quickly produce a tangible ROI.

SEO isn’t a single action: it’s a combination of processes that lead your website to be ranked more highly than your competitors for the same search query. Being on the first page of results is a huge advantage over your competition, and the higher you can get the better.

Working with you to understand your desired market goals, we will develop a number of key indicators to help promote your website in the most relevant and opportune areas online to increase your website ranking.

We currently offer three seo packages to get your business the exposure it needs in the market you want to attract.

  • Local Seo
  • Local Seo plus social media
  • National SEO (includes social media)

Whichever package you choose, we start all our campaigns the same way - with an audit - as you cannot expect good results without a firm foundation

CAMPAIGN OUTLINE ...

CAMPAIGN

  • Audit & research

    Audit
    An initial analysis of your current web site is a critical first step toward an effective and lasting search engine strategy. This allows us to objectively assess your site’s search engine-friendliness and tells us exactly how your site is currently performing with the major search engines.
    Strategy
    Before starting your SEO campaign it is critical to understand your business model and core demographics in order to formulate strategies for reaching your target audiences and defining goals for your web site.
    Search Terms
    Selecting the correct search terms to attract your target visitors to your website is key in establishing a relevant search engine presence.
    Researching the terms relevant to your online marketing goals will help determine which key phrases hold the greatest strategic advantage. This research provides you with the popularity/search rates of each term under consideration, and also helps you identify term variations you may not have even considered.
    The terms you select as a result of this research should serve as the foundation of your SEO campaign, and you need to carefully consider that they are suitable for your online goals – no-one knows your business better than you!
    Indexing
    This report will give show precisely where your web site currently ranks with the major search engines for each of your targeted search terms, and there are no penalised pages or warnings.
    This PDF report will serve as a baseline for future progress.
    Popularity and saturation assessment
    How many of your site pages are currently indexed: saturation, and how many other sites link to your site: link popularity are key factors and affect how search engines rank your pages. Assessing these provides helpful insights into areas where your site may have an advantage or disadvantage toward obtaining prominent search engine positioning.
    Competitor Analysis
    Evaluate where you are in the search landscape relative your primary competitors and identify their strengths and weaknesses to see if we can exploit them to gain search position
    On-Page analysis
    It is important to evaluate your web site structure to ensure that it is search engine-friendly and does not contain any potential SEO barriers.
    This ensures your web site pages can be indexed by web crawler search engines such as Google and Yahoo Search, and includes the following core components:
    • Search engine spider simulator test
    • Review of internal linking structure
    • Review code and table/page layout
    • Identification of other potential SEO barriers
    If it is determined that your site does contain structural SEO barriers, these issues need to be resolved before implementing your campaign.
    Statistics
    A review of your site logs will help show how current visitors access and use your and can be used as a comparison for post-SEO visitor trends.

    get more details

  • Implementation

    Now we have a comprehensive understanding of your business, your website, the current health of your site and your desired market reach we can start optimising your site pages for your target terms and improved search engine performance.

    Identification of target pages
    Initially we need to determine which of your pages are suitable to integrate your target search terms. These pages may already exist or need creating, so that there are web pages available to dedicate to each of the target terms and these pages logically fit within your site structure.
    Page copy
    Search engines love fresh, relevant and meaningful content. Your page copy needs to integrate appropriate keyword & key phrases whilst retaining the page intent, so that it engages human readers but also appeals to the search engines.
    Linking Strategy
    The overall internal linking structure is reviewed identify opportunities for inserting key terms into anchor text leading to your optimised pages and to ensure that search engines can effectively spider your site.
    Mark-up code
    Applying the appropriate mark-up codes such as Header: H1 or H2 etc. helps ensure that your key terms receive the maximum weighting.
    Structured data
    Correctly mark-up the structured data or search snippets on your optimised web pages. These ‘Rich Snippets’ are a common vocabulary of data terms from schema.org that allows the major search engines to catalogue and verify the structure of data on your webpage. According to Google “...Once Google understands the data on your site, your data can be presented more attractively and in new ways.”
    Page Titles
    Your page titles are a critical factor affecting both search rankings and human click through rates, so it is important they are strategically worded to integrate key terms appealing to site visitors.
    Meta Tags
    Although no longer weighted in most search engines, the correct formatting of your meta keyword and description tags ensures that your key terms are appropriately utilised within these often misunderstood tags, and that you do not break any rules in the process.
    Manual search submission
    In many instances, your site pages may already be indexed in major search engines, such as Google, Yahoo and Bing. If they are not, then there are options for submitting your site to these engines directly.
    Local directories - NAP
    Everywhere your NAP - Name Address Phone-number - is mentioned classes as a citation and helps your overall page authority. We manually submit to targeted local directories and niche search engines to increase your exposure.

    get more details

  • Promotion

    Now your website is in the best possible condition for effective indexing by the search engines, we can start the ongoing promotion using SEO optimised digital marketing techniques.

    This will mean that your website stays relevant to your target market, becomes more prevalent in search results and experiences an increase in traffic.

    Currently, we focus on three ongoing monthly packages although we can design a bespoke package for your business should you wish. All our packages are pay-as-you-go with no ongoing contract. You can judge the results for yourself, both by the weekly reports that we email to you by PDF and by the increased trade!

    To give a realistic chance of good results you need to budget on a minimum of a six month campaign to allow fluctuations in results to even out, and see a good upward curve in visitor numbers to your site.

    If you operate in a very competitive market it will take longer as all your competitors will also have their SEO compiled professionally and will react to any changes in their own site placement.

    Ongoing analysis

    Once your site starts to rank for the search terms you are targeting, it is important to monitor your results on a regular basis so you can react if there are any sudden dips in performance. Dependant on which of our packages you subscribe to, we monitor all these, and more, points and email you either weekly or monthly with the results

    Search Engine Monitoring
    A close watch is kept on all your indexed pages to be sure none have been penalised or need re-working.
    Position Reporting
    Either weekly or monthly, a report showing where you are ranking for your key phrases compared to the previous report and to your competitors rankings.
    Strategic Analysis
    Now you are receiving the results you require you should monitor progress to gauge the implications of this work (i.e. Return on Investment) and plan for future growth and maintenance strategies.

    get more details

  • Audit & research

    Audit
    An initial analysis of your current web site is a critical first step toward an effective and lasting search engine strategy. This allows us to objectively assess your site’s search engine-friendliness and tells us exactly how your site is currently performing with the major search engines.
    Strategy
    Before starting your SEO campaign it is critical to understand your business model and core demographics in order to formulate strategies for reaching your target audiences and defining goals for your web site.
    Search Terms
    Selecting the correct search terms to attract your target visitors to your website is key in establishing a relevant search engine presence.
    Researching the terms relevant to your online marketing goals will help determine which key phrases hold the greatest strategic advantage. This research provides you with the popularity/search rates of each term under consideration, and also helps you identify term variations you may not have even considered.
    The terms you select as a result of this research should serve as the foundation of your SEO campaign, and you need to carefully consider that they are suitable for your online goals – no-one knows your business better than you!
    Indexing
    This report will give show precisely where your web site currently ranks with the major search engines for each of your targeted search terms, and there are no penalised pages or warnings.
    This PDF report will serve as a baseline for future progress.
    Popularity and saturation assessment
    How many of your site pages are currently indexed: saturation, and how many other sites link to your site: link popularity are key factors and affect how search engines rank your pages. Assessing these provides helpful insights into areas where your site may have an advantage or disadvantage toward obtaining prominent search engine positioning.
    Competitor Analysis
    Evaluate where you are in the search landscape relative your primary competitors and identify their strengths and weaknesses to see if we can exploit them to gain search position
    On-Page analysis
    It is important to evaluate your web site structure to ensure that it is search engine-friendly and does not contain any potential SEO barriers.
    This ensures your web site pages can be indexed by web crawler search engines such as Google and Yahoo Search, and includes the following core components:
    • Search engine spider simulator test
    • Review of internal linking structure
    • Review code and table/page layout
    • Identification of other potential SEO barriers
    If it is determined that your site does contain structural SEO barriers, these issues need to be resolved before implementing your campaign.
    Statistics
    A review of your site logs will help show how current visitors access and use your and can be used as a comparison for post-SEO visitor trends.

    get more details

  • Implementation

    Now we have a comprehensive understanding of your business, your website, the current health of your site and your desired market reach we can start optimising your site pages for your target terms and improved search engine performance.

    Identification of target pages
    Initially we need to determine which of your pages are suitable to integrate your target search terms. These pages may already exist or need creating, so that there are web pages available to dedicate to each of the target terms and these pages logically fit within your site structure.
    Page copy
    Search engines love fresh, relevant and meaningful content. Your page copy needs to integrate appropriate keyword & key phrases whilst retaining the page intent, so that it engages human readers but also appeals to the search engines.
    Linking Strategy
    The overall internal linking structure is reviewed identify opportunities for inserting key terms into anchor text leading to your optimised pages and to ensure that search engines can effectively spider your site.
    Mark-up code
    Applying the appropriate mark-up codes such as Header: H1 or H2 etc. helps ensure that your key terms receive the maximum weighting.
    Structured data
    Correctly mark-up the structured data or search snippets on your optimised web pages. These ‘Rich Snippets’ are a common vocabulary of data terms from schema.org that allows the major search engines to catalogue and verify the structure of data on your webpage. According to Google “...Once Google understands the data on your site, your data can be presented more attractively and in new ways.”
    Page Titles
    Your page titles are a critical factor affecting both search rankings and human click through rates, so it is important they are strategically worded to integrate key terms appealing to site visitors.
    Meta Tags
    Although no longer weighted in most search engines, the correct formatting of your meta keyword and description tags ensures that your key terms are appropriately utilised within these often misunderstood tags, and that you do not break any rules in the process.
    Manual search submission
    In many instances, your site pages may already be indexed in major search engines, such as Google, Yahoo and Bing. If they are not, then there are options for submitting your site to these engines directly.
    Local directories - NAP
    Everywhere your NAP - Name Address Phone-number - is mentioned classes as a citation and helps your overall page authority. We manually submit to targeted local directories and niche search engines to increase your exposure.

    get more details

  • Promotion

    Now your website is in the best possible condition for effective indexing by the search engines, we can start the ongoing promotion using SEO optimised digital marketing techniques.

    This will mean that your website stays relevant to your target market, becomes more prevalent in search results and experiences an increase in traffic.

    Currently, we focus on three ongoing monthly packages although we can design a bespoke package for your business should you wish. All our packages are pay-as-you-go with no ongoing contract. You can judge the results for yourself, both by the weekly reports that we email to you by PDF and by the increased trade!

    To give a realistic chance of good results you need to budget on a minimum of a six month campaign to allow fluctuations in results to even out, and see a good upward curve in visitor numbers to your site.

    If you operate in a very competitive market it will take longer as all your competitors will also have their SEO compiled professionally and will react to any changes in their own site placement.

    Ongoing analysis

    Once your site starts to rank for the search terms you are targeting, it is important to monitor your results on a regular basis so you can react if there are any sudden dips in performance. Dependant on which of our packages you subscribe to, we monitor all these, and more, points and email you either weekly or monthly with the results

    Search Engine Monitoring
    A close watch is kept on all your indexed pages to be sure none have been penalised or need re-working.
    Position Reporting
    Either weekly or monthly, a report showing where you are ranking for your key phrases compared to the previous report and to your competitors rankings.
    Strategic Analysis
    Now you are receiving the results you require you should monitor progress to gauge the implications of this work (i.e. Return on Investment) and plan for future growth and maintenance strategies.

    get more details

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