SEO Onboarding

As part of the onboarding process, it’s necessary for us to collect some details about you and your business.

We all hate filling out forms – I know! But please provide as much information as you can, as this will help us assist you better.
There are no right or wrong answers, and any parts you’re unsure of or don’t know the answer to, just leave blank.

Any details you provide are held in confidence and will not be passed on to third parties.

SEO Onboarding

Contact Details

First Name

Last Name

Phone/Mobile

Company Name

Address Line 1

Town / City

County

Post Code

Website Name

Website URL

Business Overview

What is your business core offering?

What is your target audience?

What regions or areas are most important for your business to target?

Are there any seasonal trends or busy periods in your business?

What is your unique selling point (USP)?

Current Digital Presence

What are your primary channels for driving traffic to your website (organic search, paid ads, social media, etc.)?

Do you currently have a dedicated SEO strategy in place?

Have you used any SEO or marketing tools before?

What other digital marketing activities are you engaged in?

Have you previously worked with an SEO agency or consultant?

Do you have any current social media accounts and if so do you use them regularly?

SEO Goals and Objectives

What are your main goals for SEO?

Which 10 keywords do you believe are most relevant to your business?

Which competitors do you view as your primary competition?

What would success look like for your SEO campaign?

Do you have any specific SEO goals or KPIs, such as rankings, organic traffic, or conversions?

Website and Content

How old is your website and are all core WordPress files and plugins regularly updated?

Can you describe the core purpose of your website? Is it primarily for lead generation, e-commerce, brand awareness, or something else?

How often do you create or update content on your website?

Do you have a blog or resource section and do you post frequently?

Are your most important pages optimised with relevant keywords, meta descriptions, and SEO-friendly headers?

Technical SEO

Have you performed a technical SEO audit recently? If so, what were the key issues identified, and have they been resolved?

Are you using tools like Sitebulb / Screaming Frog or SEOPress to monitor issues?

Do you have an independent Analytics, SEOPress, Yoast, or a similar plugins installed, and do you monitor it regularly?

How well optimized is your website for mobile devices? Have you tested its performance with Google’s mobile-friendly test?

What is your current website loading speed, and are you using tools like Google PageSpeed Insights or Lighthouse to monitor performance?

Have you experienced any indexing issues recently? Are all your important pages being indexed by Google?

What is your current URL structure? Is it optimized for SEO (e.g., using clean, descriptive URLs)?

Local SEO (For regional presence)

Do you have a Google Business Profile (GBP) set up?

Are you actively collecting and managing customer reviews on Google and other relevant platforms?

Is your Name, Address, and Phone Number (NAP) consistent across all online directories, citations, and social media profiles?

Have you claimed and optimised local listings on other directories like Bing Places, Apple Maps, and industry-specific platforms?

How is your website performing in local search on mobile devices? Are you utilising features like click-to-call and location-based content?

Do you use any paid local advertising (Google Ads, Facebook Ads) to target specific regions or local demographics?

Conversion and Analytics

How are you currently tracking website performance (e.g., GA4, Search Console, Bing Analytics)?

Do you have conversion tracking set up for key actions on your website (e.g., form submissions, phone calls, purchases, sign-ups)?

What are your primary channels for driving traffic to your website (organic search, paid ads, social media, etc.)?

Are you tracking eCommerce-specific metrics (e.g., cart abandonment, average order value, customer lifetime value) if applicable?

Expectations and Budget

What is your expected timeline for seeing results from SEO?

Do you have a budget allocated for SEO?

How involved do you want to be in the SEO process?

Legal and Compliance

Are there any specific legal or compliance guidelines you need to follow for your industry?

Final Question!

Is there anything else you think would be helpful for us to know about your business?